If you are creating an egg distro, and your profiles, or other data files are not ending up in the egg you need to do one of these:

1. Edit the *.egg-info/SOURCES.txt file to include your files

1. Check out the egg using SVN, and setup tools will "magically" find the data files

1. If you are using Git (or git-svn) you need to install the  http://pypi.python.org/pypi/setuptools-git/0.3.3 setuptools-git plugin